About

I’m a human-centered design lead with over 12 years of experience helping organizations create meaningful customer experiences. I specialize in combining service design innovation, systems thinking, UX design, and research, with a focus on end-to-end service and product journeys for complex problems by balancing desirability, feasibility, viability, and responsibility.

I’ve worked across finance, retail, government, energy, and more, on large digital transformation programs as well as start-up incubation set-ups. I prefer to get involved early in a project, from research and strategy through driving stakeholder engagement and delivery. I take pride in helping teams build products and services that people genuinely value while delivering business value and driving organisational design maturity that fosters user-centered innovation.

"Asli Gungor played a crucial role mapping the customer's journey from start to finish, bringing together customer-facing teams across the business to make sure the new products created a positive experience for business customers, particularly those banking with us for the first time. As a result of these efforts, we were able to provide over £1 billion of Bounce Back Loans within the first 24 hours of launch, driven by people like Asli who played their part in bringing teams together and putting our customers first."

Lloyds Banking Group, Helping Britain Recover Recognition